Foundations of advertising theory and practice

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Material type: Text

TextLanguage: English Publication details: Mumbai. Himalaya Publishing House 2002Edition: 5 RevDescription: 786ISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Library	Management	659.1 CHUF (Browse shelf(Opens below))	Available	058422

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Previous	658.83 BERM Marketing research text and cases.	659.1 CHUF Foundations of advertising theory and practice	659.1 CHUF Foundations of advertising theory and practice	659.1 CHUF Foundations of advertising theory and practice	659.1 CHUF Foundations of advertising: theory and practice with supplementation of digital advertising

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