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Advertising management concepts and cases.
Material type:
TextPublication details: New Delhi. Tata McGraw-Hill Publishing Company Ltd. 1998Description: xi,418ISBN: - 0 07 451780 5
- 659.1 MOHA
| Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius Library | Management | 659.1 MOHA (Browse shelf(Opens below)) | Available | 054035 |
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| 659.1 LEEP Principles of advertising: a global perspective Ed 2 | 659.1 MATA Advertising management: text and cases. Rev. Ed.2. | 659.1 MOHA Advertising management: concept and cases. | 659.1 MOHA Advertising management concepts and cases. | 659.1 RAOA Advertising and salesmanship. | 659.1 RATA Advertising management. | 659.1 RATA Advertising management. |
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