Spark (Record no. 234589)

MARC details
000 -LEADER
fixed length control field 01745nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250707095544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250705b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789360454395
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number PRAS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Amith prabhu
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 217536
245 ## - TITLE STATEMENT
Title Spark
Remainder of title : Stories and insights from Indias public relations pioneers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai
Name of publisher, distributor, etc. Westland business
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 226 p.
Other physical details PB
Dimensions 22x14 cm.
365 ## - TRADE PRICE
Price type code FQAF-5546
Price amount ₹258.00
Currency code ₹
Unit of pricing ₹258.00
Price note 0%
Price effective from 30-06-2025
520 ## - SUMMARY, ETC.
Summary, etc. Twenty-four profiles and perspectives from the pioneers of the Indian PR industry.<br/>Sunil Agarwal. Atul Ahluwalia. Madan Bahal. Manisha Chaudhary. Kunal Kishore Sinha. Dilip Cherian. Rajiv Desai. Sunil Gautam. Aman Gupta. Shivani Gupta. Vineet Handa. Archana Jain. Ashish Jalan. Zacharia James. Samir Kale. Bobby Kewalramani. Nikhil Khanna. Nandita Lakshmanan. Gaurav Patra. Roger Pereira. Bela Rajan. N. Sundar Rajan. Prema Sagar. Rishi Seth.<br/>Everyone associated with the field of public relations is familiar with these names. They are the pioneers of the PR business, and they are the ones who have shaped it into what it is today.<br/>In Spark: Stories and Insights from Indias Public Relations Pioneers, editors Amith Prabhu and Sarika Chavan have compiledthe profiles of twenty-four PR senior professionals. Each essay describes their tryst with the profession, their take on the evolution of PR consultancy and what they see as the future of the business, as well as the skills and serendipity that led to their success.<br/>A must-read for every PR professional and enthusiast...
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Builders
9 (RLIN) 217537
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element business
9 (RLIN) 217538
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chavan,Sarika
9 (RLIN) 217528
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Journalism St Aloysius Library St Aloysius Library 07/05/2025 258.00   659.2 PRAS 077721 07/05/2025 258.00 07/05/2025 Book