Principles of marketing / (Record no. 234321)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03566nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250526150259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250526b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789391820169 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 1 |
| Classification number | 658.8 |
| Item number | KUMP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Pardeep. |
| 9 (RLIN) | 211006 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | By Pardeep Kumar. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Sultan Chand & Sons , |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,414p. ; |
| Other physical details | PB |
| Dimensions | 24.6 cm |
| 500 ## - GENERAL NOTE | |
| General note | This text book “Principles of Marketing' has incorporated all the components of the syllabus of University of Delhi Undergraduate Curriculum Framework-2022, based on NEP, Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing B.Com. (Hons.): Semester-IIIrd. This text book has been specifically designed and written as a standard text book for UGCF Discipline Specific Course: 3.3 Paper: Principles of Marketing B.Com.(Hons) IIIrd Semester. This text book meets the requirement of the syllabus of Delhi University for UGCF DSC-3.3 B.Com (H) IIIrd Semester and DSC-3.3 B.Com (Prog.). Principles of Marketing as a Discipline Specific Subject/Paper (DSC: 3.3) is a core subject introduced for B.Com (H) IInAd Year (IIIrd Semester) and B.Com (Prog.). This book has been designed and written especially for this paper. This book also covers the entire syllabus of Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing, B.Com (Prog.) of the University of Delhi. This book meets the requirement of the B.Com (H) and B.Com (Prog.) of Discipline Specific Course. The present edition would be found useful for the other professional courses. The book is written with a minimum of technical terminology and the format is clearly structured in accordance with the syllabus of University of Delhi.<br/>This text book is structured in five parts with twenty one chapters:<br/><br/>Unit 1:Introduction to Marketing and Marketing Environment <br/><br/>Unit 2:Consumer Behaviour and Market Selection <br/><br/>Unit 3:Product Decisions and New Product Development <br/><br/>Unit 4:Pricing Decisions and Distribution Decisions <br/><br/>Unit 5:Promotion Decisions and Developments in Marketing<br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Contents :<br/><br/>Unit I: Introduction to Marketing and Marketing Environment<br/>Nature, Scope and Importance of Marketing<br/>Marketing Philosophies<br/>Service Marketing<br/>Marketing Mix<br/>Marketing Environment<br/><br/>Unit II: Consumer Behaviour and Market Selection<br/>Consumer Behaviour<br/>Market Selection, Market Segmentation: Concept and Bases<br/>Market Targeting and Product Positioning<br/><br/>Unit III: Product Decisions and New Product Development<br/>Product Decisions<br/>Branding, Packaging, Labeling and Product Support Services<br/>New Product Development and Product Life Cycle<br/><br/>Unit IV: Pricing Decisions and Distribution Decisions<br/>Pricing Decisions<br/>Distribution Decisions<br/>Wholesaling and Retailing<br/>Logistics Decisions<br/><br/>Unit V: Promotion Decisions and Developments in Marketing<br/>Promotion Decisions and Integrated Market Communication<br/>Advertising and Personal Selling<br/>Sales Promotion, Public Relations, Publicity and Direct Marketing<br/>Developments in Marketing: Sustainable Marketing and Relationship Marketing<br/>Developments in Marketing: Rural Marketing<br/>Developments in Marketing: Social Marketing and Digital Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour and market selection |
| 9 (RLIN) | 211007 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product decisions and new product development |
| 9 (RLIN) | 211008 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promotion decisions and developments in marketing |
| 9 (RLIN) | 211009 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Classification part | 658.8 KUMP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 03/20/2025 | Donated | 658.8 KUMP | MBA15185 | 07/19/2025 | 05/26/2025 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 03/20/2025 | Donated | 658.8 KUMP | MBA15186 | 07/19/2025 | 05/26/2025 | Book |
