Principles of marketing / (Record no. 234318)

MARC details
000 -LEADER
fixed length control field 03520nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250526142814.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250524b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97893918206955
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 5
Classification number 658.8
Item number GUPC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, CB.
9 (RLIN) 210887
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. By CB Gupta.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sultan Chand and Sons ,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xvi,411p.;
Other physical details PB
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note The objective of the 5th Revised Edition of the book “Principles of Marketing” is to provide basic knowledge of concepts, principles, tools and techniques of Marketing and to provide knowledge about various developments in the Marketing. The book covers basic concepts of marketing, marketing philosophies and environmental conditions affecting marketing decisions of a firm. It describes the dynamics of Consumer Behaviour and Process of Market Selection. It analyses the process of value creation through marketing decisions involving product development and many more.<br/>The present book exclusively covers the course contents of the paper Principles of Marketing in B.Com. (Pass) and B.Com. (Hons.) of all Indian Universities as per the Revised Curriculum based on National Education Policy-2020(NEP2020).<br/><br/>Following are the key additions in this edition:<br/>Social Marketing and Digital Marketing<br/>Rural Marketing<br/>Sustainable Marketing and Relationship Marketing<br/>Logistics Decisions<br/>Wholesaling and Retailing<br/>Promotion Decisions and Integrated Marketing Communication<br/>Branding, Packaging, Labeling and Product Support Services<br/>Sales Promotion, Public Relations, Publicity and Direct Marketing<br/>Salient Features<br/>Covers course contents exclusively as perthe National Education Policy (NEP) 2020.<br/>Chapter Outline to give an overview of topics covered in each chapter.<br/>Systematic and sequential arrangement of topics as perthe revised syllabus.<br/>Test Questions at the end of every chapter for self-examination<br/>Case Studies at the end of each chapter has been provided for better understanding.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note <br/>Contents :<br/><br/>UNIT I – INTRODUCTION TO MARKETING<br/>Nature, Importance and Scope of Marketing<br/>Evolution of Marketing Philosophies<br/>Service Marketing<br/>Marketing Mix<br/>Marketing Environment<br/><br/>UNIT II – CONSUMER BEHAVIOUR AND MARKET SELECTION<br/>Consumer Behaviour<br/>Market Selection: Market Segmentation, Targeting and Product Positioning<br/><br/>UNIT III – PRODUCT DECISIONS AND NEW PRODUCT DEVELOPMENT<br/>Product Decisions<br/>Branding, Packaging, Labelling and Product Support Service<br/>New Product Development and Product Life Cycle<br/><br/>UNIT IV – PRICING DECISION AND DISTRIBUTION DECISIONS<br/>Pricing Decision<br/>Distribution Decisions<br/>Wholesaling and Retailing<br/>Logistics Decisions<br/><br/>UNIT V – PROMOTION DECISIONS AND DEVELOPMENTS IN MARKETING<br/>Promotion Decisions and Integrated Marketing Communication<br/>Advertising and Personal Selling<br/>Sales Promotion, Public Relations, Publicity and Direct Marketing<br/>Sustainable Marketing and Relationship Marketing<br/>Rural Marketing<br/>Social Marketing and Digital Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing environment
9 (RLIN) 210888
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour and market selection
9 (RLIN) 210889
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and personal selling
9 (RLIN) 210890
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Promotion decisions and development in marketing
9 (RLIN) 210891
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product decisions and distribution decisions
9 (RLIN) 210892
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Promotion decisions and developments in marketing
9 (RLIN) 210893
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 5th
Call number prefix 658.8 GUPC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/20/2025 Donated   658.8 GUPC MBA15181 07/21/2025 05/24/2025 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/20/2025 Donated   658.8 GUPC MBA15182 07/21/2025 05/24/2025 Book