Marketing research: an applied orientation : (Record no. 234305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05491nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250519114447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250519b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 7 |
| Item number | MALN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K;Dash, Satyabhusan. |
| 9 (RLIN) | 210320 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation : |
| Remainder of title | applied orientation / |
| Statement of responsibility, etc. | By Naresh K. Malhotra and Satyabhusan Dash. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| Remainder of edition statement | Seventh Revised edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai : |
| Name of publisher, distributor, etc. | Pearson Education , |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii,955p. |
| Other physical details | PB |
| Dimensions | 25.2cm |
| 500 ## - GENERAL NOTE | |
| General note | "With a complete theoretical framework, Marketing Research, 7e is a text with a comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. " |
| 501 ## - WITH NOTE | |
| With note | "1) Chapter 5 features a new case study exploring the reasons behind a brand losing its essence among<br/><br/>consumers post-migration.<br/><br/>2)Chapter 20 includes a new research titled Segmentation of Online Usages Behaviour. It takes the example<br/><br/>of an Indian company and shows how segmentation analysis has helped them understand their audience<br/><br/>better and cater to specific needs by coming up with customized offerings and services<br/><br/>3)Chapter 21 carries a new research under the heading ‘Understanding What Activities Are Preferred Online<br/><br/>Across Age Groups'. The findings shed light on why marketers must focus on a specific set of activities for<br/><br/>different age label while promoting their campaigns in order to make the most profit for their organization<br/><br/>4)A new comprehensive case study with real data containing real questionnaires and data sets. The new<br/><br/>case study is Case 4.3: Brand Q Looks at the Future.<br/><br/> |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Contents :<br/><br/>"PART 1 Introduction and Early Phases of Marketing Research 1<br/><br/>Chapter 1 Introduction to Marketing Research 2<br/><br/>Chapter 2 Defining the Marketing Research Problem and Developing<br/><br/>an Approach 31<br/><br/>PART 2 Research Design Formulation 63<br/><br/>Chapter 3 Research Design 64<br/><br/>Chapter 4 Exploratory Research Design: Secondary and Syndicated Data 92<br/><br/>Chapter 5 Exploratory Research Design: Qualitative Research 124<br/><br/>Chapter 6 Descriptive Research Design: Survey and Observation 180<br/><br/>Chapter 7 Causal Research Design: Experimentation 224<br/><br/>Chapter 8 Measurement and Scaling: Fundamentals and Comparative<br/><br/>Scaling 256<br/><br/>Chapter 9 Measurement and Scaling: Noncomparative Scaling Techniques 278<br/><br/>Chapter 10 Questionnaire and Form Design 306<br/><br/>Chapter 11 Sampling: Design and Procedures 343<br/><br/>Chapter 12 Sampling: Final and Initial Sample Size Determination<br/><br/>PART 3 Data Collection, Preparation, Analysis, and Reporting<br/><br/>Chapter 13 Fieldwork<br/><br/>Chapter 14 Data Preparation<br/><br/>Chapter 15 Frequency Distribution, Cross-Tabulation, and Hypothesis Testing<br/><br/>Chapter 16 Analysis of Variance and Covariance<br/><br/>Chapter 17 Correlation and Regression<br/><br/>Chapter 18 Discriminant and Logit Analysis<br/><br/>Chapter 19 Factor Analysis<br/><br/>Chapter 20 Cluster Analysis<br/><br/>Chapter 21 Multidimensional Scaling and Conjoint Analysis<br/><br/>Chapter 22 Structural Equation Modeling and Path Analysis<br/><br/>Chapter 23 Report Preparation and Presentation<br/><br/>CASES<br/><br/>Running Case with Real Data<br/><br/>Case 1.1 HP: Using Marketing Research to Gain a Competitive Edge<br/><br/>Comprehensive Critical Thinking Cases<br/><br/>Case 2.1 Baskin-Robbins: Can It Bask in the Good ‘Ole Days?<br/><br/>Case 2.2 Kid Stuff? Determining the Best Positioning Strategy for Akron<br/><br/>Children's Hospital<br/><br/>Data Analysis Cases with Real Data<br/><br/>Case 3.1 AT&T Wireless: Ma Bell Becomes Ma Again<br/><br/>Case 3.2 IBM: A Top Provider of Computer Hardware, Software,<br/><br/>and Services<br/><br/>Case 3.3 Kimberly-Clark: Competing Through Innovation<br/><br/>Case 3.4 Teenage Shopping Behavior for Clothing Products:<br/><br/>A Comparison of Attitude Toward Local versus Foreign Brand<br/><br/>Case 3.5 Antecedents of Trust in Online Shopping: A Study in the<br/><br/>Indian Context<br/><br/>Case 3.6 Conjoint-Based Preferential Segmentation in the Design of New<br/><br/>Insurance Product: Results from Conjoint, Cluster, ANOVA,<br/><br/>and Cross-Tabulation Analysis<br/><br/>Case 3.7 Cooperation–Relationship Commitment Link in International<br/><br/>Commercial Banking Relationships: The Mediating Role of Trust and<br/><br/>Moderating Role of Power Distance<br/><br/>Case 3.8 Antecedents and Consequences of Trust in B2C Online<br/><br/>Shopping in the Indian Context: Results from Structural<br/><br/>Equation Modeling Analysis Using AMOS<br/><br/>Case 3.9 AEffective Website Design and Purchase Intention: Results from Structural<br/><br/>Equation Modeling Analysis using SmartPLS<br/><br/>Comprehensive Cases with Real Data<br/><br/>Case 4.1 JPMorgan Chase: Chasing Growth Through Mergers and Acquisitions<br/><br/>Case 4.2 Wendy's: History and Life After Dave Thomas<br/><br/>Case 4.3 Brand Q Looks at the Future<br/><br/>Comprehensive Harvard Business School Cases<br/><br/>Case 5.1 The Harvard Graduate Student Housing Survey<br/><br/>Case 5.2 BizRate.Com<br/><br/>Case 5.3 Cola Wars Continue: Coke and Pepsi in the Twenty-First Century<br/><br/>Case 5.4 TiVo in 2002<br/><br/>Case 5.5 Compaq Computer: Intel Inside?<br/><br/>Case 5.6 The New Beetle<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 9 (RLIN) | 210321 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 05/19/2025 | Biblios Book Point | 1000.00 | Bill.no:7262;Bill dt2025/3/06 | 658.83 MALN | MBA15121 | 07/21/2025 | 780.00 | 05/19/2025 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 05/19/2025 | Biblios Book Point | 1000.00 | Bill.no:7262;Bill dt2025/3/06 | 658.83 MALN | MBA15122 | 07/21/2025 | 780.00 | 05/19/2025 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Marketing | 05/19/2025 | Biblios Book Point | 1000.00 | Bill.no:7262;Bill dt2025/3/06 | 658.83 MALN | MBA15123 | 07/21/2025 | 780.00 | 05/19/2025 | Book |
