Marketing management : (Record no. 234243)

MARC details
000 -LEADER
fixed length control field 02047nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250506121048.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250426b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788180545894
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 3
Classification number 658.8
Item number VARR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Varshney, R L.
9 (RLIN) 208899
245 ## - TITLE STATEMENT
Title Marketing management :
Remainder of title text and cases /
Statement of responsibility, etc. By R L Varshney and S L Gupta.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sultan Chand and Sons ,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,1185p. ;
Other physical details PB
Dimensions 24 Cm.
500 ## - GENERAL NOTE
General note Written in a lucid style, the book has more than a thousand Indian examples at appropriate places. It also contains a number of Indian cases and live situations.<br/><br/>In the new edition, the text has under gone exhaustive revision and substantial value addition, through 51 well structured chapters arranged in 10 units. It covers more than 150 applications- oriented exercises, 80 case studies and 1000 examples to reflect the latest developments. In this edition, we have not only revised and updated all the earlier chapters but also added 25 chapters.<br/><br/>The content of the book makes it equally useful for both basic and advanced courses in Marketing Management. It is Indispensible for students of MBA, M.Com, MBE, BBA, BBS, B.Com, PGDBM, PGDMM and Practicing Marketing Manager. It is a valuable reference source for Marketing Organizations.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note <br/>Contents :<br/><br/>Understanding the Marketing Concepts <br/>Developing Marketing Strategy & Selecting Target Markets <br/>Understanding Consumer & Consumer Behaviour <br/>Understanding the Product Concepts<br/>Pricing Decisions<br/>Distribution Management Decisions <br/>Advertising & Sales Promotion Decisions <br/>Managing Sales Force <br/>Managing Marketing of Services<br/>Understanding the New Marketing Concepts <br/>Appendices
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Developing marketing strategy and selecting target markets
9 (RLIN) 208900
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding consumers and consumer behaviour
9 (RLIN) 208901
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Managing sales force
9 (RLIN) 208902
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gupta, S L.
9 (RLIN) 208903
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 3rd ed.
Call number prefix 658.8 VARR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 03/14/2025 Biblios Book Point 550.00 Bill.no:7467;Bill dt2025/3/11   658.8 VARR MBA15083 07/21/2025 467.50 04/26/2025 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 03/14/2025 Biblios Book Point 550.00 Bill.no:7467;Bill dt2025/3/11   658.8 VARR MBA15084 07/21/2025 467.50 04/26/2025 Book