Marketing management : (Record no. 234222)

MARC details
000 -LEADER
fixed length control field 02533nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250424155831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250424b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351611219
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 658.8
Item number GUPC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, C B.
9 (RLIN) 208729
245 ## - TITLE STATEMENT
Title Marketing management :
Remainder of title text and cases /
Statement of responsibility, etc. By C B Gupta and N Rajan Nair.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Sultan Chand & Sons ,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,20.32,A.38p. ;
Other physical details PB
Dimensions 24.5 cm
500 ## - GENERAL NOTE
General note The book is an indispensable and well-written book on Marketing and contains several distinctive features. It contains several topics of contemporary interest eg., Relationship Marketing, Social Marketing, Rural Marketing, Market of Services, Consumer Protection, Strategic Marketing, Online Marketing and so on.
501 ## - WITH NOTE
With note Some of the distinctive features of the book are as follows:<br/>Learning Objectives to give a bird’s eyeview of the topics covered in each chapter.<br/>Lucid, concise and simple language.<br/>Real life illustrations from Indian industry.<br/>Liberal use of tables and diagrams to illustrate the text.<br/>Summary at the end of every chapter for quick revision.<br/>Case Study at the end of each chapter.<br/>Test Questions culled from examinations of various Universities and Business Schools.<br/>Select Bibliography for further study.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note <br/>Contents :<br/><br/>Part I : Introduction (Indentifying and Understanding the Market)<br/>Nature, Scope and Importance of Marketing <br/>Modern Marketing Concept<br/>Marketing Environment and Marketing System<br/>Consumer or Buyer Behaviour<br/>Market Segmentation and Marketing Mix<br/>Marketing Research and Marketing Information System<br/>Part II: Product Mix (Creating Value)<br/>Product Planning and Product Mix<br/>New Product Development<br/>Part III: Pricing (Capturing Value)<br/>Price Mix<br/>Part IV: Distribution (Delivering Value)<br/>Channels of Distribution <br/>Physical Distribution of Goods<br/>Part V: Promotion (Communicating Value)<br/>Promotion Mix <br/>Advertising <br/>Personal Selling <br/>Sales Promotion, Publicity and Public Relations<br/>Part VI: Marketing and Society<br/>Consumer Protection in India <br/>Marketing of Services <br/>Rural Marketing <br/>Strategic Marketing<br/>Recent Issues and Developments in Marketing <br/>Appendix<br/>Some Syllabi on Marketing Management <br/>Select Bibliography<br/>Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Modern marketing concept
9 (RLIN) 208730
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New product development
9 (RLIN) 208731
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Personal selling
9 (RLIN) 208732
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nair, N Rajan.
9 (RLIN) 208733
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.8 GUPC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 03/14/2025 Biblios Book Point 525.00 Bill no:7467; Bill dt:2025/3/11   658.8 GUPC MBA15081 04/24/2025 446.25 04/24/2025 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 03/14/2025 Biblios Book Point 525.00 Bill no:7467; Bill dt:2025/3/11   658.8 GUPC MBA15082 04/24/2025 446.25 04/24/2025 Book