Marketing for small B2B businesses : (Record no. 233961)

MARC details
000 -LEADER
fixed length control field 01888nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250324053248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781484287439
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SCHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Schulkind, Andrew.
Relator term Author
9 (RLIN) 206549
245 ## - TITLE STATEMENT
Title Marketing for small B2B businesses :
Remainder of title how content creates marketing muscle and powers traditional and digital marketing /
Statement of responsibility, etc. By Andrew Schulkind.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA :
Name of publisher, distributor, etc. Apress,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xx,218p. ;
Other physical details PB
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. <br/><br/>Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective. <br/><br/>This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can’t work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Goals.
9 (RLIN) 206550
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Website Technology.
9 (RLIN) 206551
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 03/11/2025 Biblios Book Point 699.00 Bill no:7073;Bill dt:2025-02-28   658.8 SCHA MBA14821 07/21/2025 659.20 03/15/2025 Book