Digital marketing excellence : (Record no. 233960)

MARC details
000 -LEADER
fixed length control field 02329nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250402101610.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250315b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032450353
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 6
Classification number 658.84
Item number CHAD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaffey, Dave.
9 (RLIN) 206545
245 ## - TITLE STATEMENT
Title Digital marketing excellence :
Remainder of title planning, optimizing and integrating online maketing /
Statement of responsibility, etc. By Dave Chaffey and PR Smith.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge ,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi,638p. ;
Other physical details PB
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.　<br/><br/>Written by two highly experienced digital marketing consultants, the book shows you how to:<br/><br/>Draw up an outline integrated digital marketing plan<br/>Evaluate and apply digital marketing principles and models<br/>Integrate online and offline communications<br/>Implement customer-driven digital marketing as part of digital transformation<br/>Reduce costly trial and error<br/>Measure and enhance your digital marketing<br/>Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.<br/>This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.<br/><br/>Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.<br/><br/>Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing excellence.
9 (RLIN) 206546
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Planning optimizing.
9 (RLIN) 206547
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Smith, PR.
Relator term Author
9 (RLIN) 206548
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 6th
Call number prefix 658.84 CHAD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 03/11/2025 Biblos Book Point 1150.00 Bill no:7073;Bill dt:2025-02-28   658.84 CHAD MBA14812 07/21/2025 897.00 03/15/2025 Book