Customer relationship management : (Record no. 233950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02549nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250315102554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250314b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032811828 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 5 |
| Classification number | 658.812 |
| Item number | PRID |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Prior, Daniel D. |
| Relator term | Author |
| 9 (RLIN) | 206446 |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management : |
| Remainder of title | concepts, applications, and technologies / |
| Statement of responsibility, etc. | By Daniel D. Prior, Francis Buttle and Stan Maklan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| Remainder of edition statement | Fifth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York , |
| Name of publisher, distributor, etc. | Special Indian Edition : |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,345. ; |
| Other physical details | PB |
| Dimensions | 23.5cm |
| 500 ## - GENERAL NOTE | |
| General note | This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.<br/><br/>Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM.<br/><br/>The fifth edition has been fully updated to include:<br/><br/>A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises<br/>A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments<br/>A greater emphasis on managerial applications of CRM through new content to help guide managers<br/>An updated account of new and emerging technologies relevant to CRM<br/>Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)<br/>Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Relationships |
| 9 (RLIN) | 206447 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Automation. |
| 9 (RLIN) | 206448 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | E implementing CRM Systems. |
| 9 (RLIN) | 206449 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buttle, Francis. |
| Relator term | Author |
| 9 (RLIN) | 206450 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maklan, Stan. |
| Relator term | Author |
| 9 (RLIN) | 206451 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | Management | 03/11/2025 | Biblos Book Point | 725.00 | Bill no:7073;Bill dt:2004-02-28 | 658.812 PRID | MBA14808 | 07/21/2025 | 580.00 | 03/14/2025 | Book |
