Psychology of Marketing: How Marketers Trick Us Into Buying More (Record no. 233730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01683nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250208115305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250208b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789348098016 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | PELP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Harinder Singh Pelia |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 198563 |
| 245 ## - TITLE STATEMENT | |
| Title | Psychology of Marketing: How Marketers Trick Us Into Buying More |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ahmedabad |
| Name of publisher, distributor, etc. | Jaico Publishing House |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197 p. |
| Other physical details | PB |
| Dimensions | 20x12.5 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | 6343 |
| Price amount | ₹279.00 |
| Currency code | ₹ |
| Unit of pricing | ₹349.00 |
| Price note | 20% |
| Price effective from | 05-02-2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Behind all the shiny models, buzzwords, and theories—there are raw truths of human behaviour at work.<br/>Why does `990 feel like a bargain, compared to ₹1,000? Why does swiping a card hurt less than handing over the same amount in hard cash?<br/>How does one innocent scroll on Instagram Reels turn into an hour-long binge?<br/>And how do marketers trick us into thinking we’re in control, even when they’re often the ones pulling the strings?<br/>In this book, we’ll unwrap the unfiltered truths behind persuasion, choice, motivation, habits, loyalty, and cognitive biases—all the stuff an MBA conveniently glosses over.<br/>We’ll also dissect cutting-edge tools like neuromarketing and dive into the psychology of AI.<br/>This is your backstage pass to the real mind-games of marketing—and how marketers get us to open our wallets, willingly.<br/>Once you see how these tricks are done, you won’t be able to unsee them.<br/>Ready to dive in? This rabbit hole goes deeper than you think.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| 9 (RLIN) | 198564 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economics |
| 9 (RLIN) | 198565 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Finance and Business Management |
| 9 (RLIN) | 198566 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | 02/08/2025 | Biblios Book Point Surathkal Mangalore 575014 | 279.00 | 658.8 PELP | 077596 | 02/08/2025 | 349.00 | 02/08/2025 | Book |
