Social media marketing (Record no. 231983)

MARC details
000 -LEADER
fixed length control field 02263nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241126100216.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241125b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353883485
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.80302
Item number TUTS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tracy L Tuten
9 (RLIN) 186386
245 ## - TITLE STATEMENT
Title Social media marketing
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publications
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xxiv,418p.
Other physical details PB
Dimensions 24x18.2cm.
365 ## - TRADE PRICE
Source of price type code General
Price type code 5166
Price amount ₹680.00
Currency code ₹
Unit of pricing ₹850.00
Price note 20%
Price effective from 21-11-2024
520 ## - SUMMARY, ETC.
Summary, etc. Students of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Management Development Programs. Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the “four zones” of social media—community, publishing, entertainment, and commerce—which marketers can use as a part of the strategic planning processes to achieve their core objectives. The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat; and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia. Key Features: • Comprehensive, strategic, well-organized, and result-oriented coverage of social media • Integrates latest examples and research data from India and the rest of the world in a reader-friendly layout • New case studies on Indian brands—Patanjali, Saffola, Durex, and Uber (India) • Robust companion website offering additional case studies, instructor resources, test bank, and suggested video links
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management
Topical term or geographic name entry element Management of Marketing
9 (RLIN) 186387
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Solomon, Michael R; Rishi, Bikramjit
9 (RLIN) 186388
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MAJMC St Aloysius PG Library St Aloysius PG Library 11/23/2024 Biblios Book Point 680.00   658.80302 TUTS PG024775 11/25/2024 850.00 11/25/2024 Book