Mcquail's media and mass communication theory (Record no. 231982)

MARC details
000 -LEADER
fixed length control field 02085nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241126100132.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241125b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354791017
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 302.23
Item number MCQM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Denis Mcquail
9 (RLIN) 186374
245 ## - TITLE STATEMENT
Title Mcquail's media and mass communication theory
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publications
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 600p.
Other physical details PB
Dimensions 23.5x17.1cm.
365 ## - TRADE PRICE
Source of price type code General
Price type code 5166
Price amount ₹716.00
Currency code
Unit of pricing ₹895.00
Price note 20%
Price effective from 21-11-2024
520 ## - SUMMARY, ETC.
Summary, etc. An authoritative and comprehensive introduction to the field of mass communication that offers unmatched coverage of research and debates. This edition of the classic text on the theory of mass communication gives the reader a thorough foundational knowledge of the subject. Students of mass communication can use this book not just as a narrative of mass communication theory but as a gateway into the many different fields of the subject. The book extensively covers contemporary research and debates that interest the reader and encourage them to think clearly and critically about the issues addressed by the authors. Each chapter contains information that will help students to explore the background, relevance and current research in the topic being discussed. This book will be ideal for the reader or student who is looking for a basic and time-tested text on mass communication theory. Key Features: Boxed case studies on key research publications, familiarizing students with the critical research texts in the field An increased focus on conceptualizing ‘mass’ media, and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services and mass self-communication Inclusion of a diverse and global range of voices, histories and examples from across the field Further discussion of the ethics of media and mass communication in all chapters
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Communication
Topical term or geographic name entry element Media of Communication
9 (RLIN) 186375
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Deuze, Mark
9 (RLIN) 186376
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MAJMC St Aloysius PG Library St Aloysius PG Library 11/23/2024 Biblios Book Point 716.00   302.23 MCQM PG024774 11/25/2024 895.00 11/25/2024 Book