Mcquail's media and mass communication theory (Record no. 231982)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02085nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241126100132.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241125b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354791017 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 302.23 |
| Item number | MCQM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Denis Mcquail |
| 9 (RLIN) | 186374 |
| 245 ## - TITLE STATEMENT | |
| Title | Mcquail's media and mass communication theory |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 600p. |
| Other physical details | PB |
| Dimensions | 23.5x17.1cm. |
| 365 ## - TRADE PRICE | |
| Source of price type code | General |
| Price type code | 5166 |
| Price amount | ₹716.00 |
| Currency code | ₹ |
| Unit of pricing | ₹895.00 |
| Price note | 20% |
| Price effective from | 21-11-2024 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An authoritative and comprehensive introduction to the field of mass communication that offers unmatched coverage of research and debates. This edition of the classic text on the theory of mass communication gives the reader a thorough foundational knowledge of the subject. Students of mass communication can use this book not just as a narrative of mass communication theory but as a gateway into the many different fields of the subject. The book extensively covers contemporary research and debates that interest the reader and encourage them to think clearly and critically about the issues addressed by the authors. Each chapter contains information that will help students to explore the background, relevance and current research in the topic being discussed. This book will be ideal for the reader or student who is looking for a basic and time-tested text on mass communication theory. Key Features: Boxed case studies on key research publications, familiarizing students with the critical research texts in the field An increased focus on conceptualizing ‘mass’ media, and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services and mass self-communication Inclusion of a diverse and global range of voices, histories and examples from across the field Further discussion of the ethics of media and mass communication in all chapters |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Communication |
| Topical term or geographic name entry element | Media of Communication |
| 9 (RLIN) | 186375 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deuze, Mark |
| 9 (RLIN) | 186376 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAJMC | St Aloysius PG Library | St Aloysius PG Library | 11/23/2024 | Biblios Book Point | 716.00 | 302.23 MCQM | PG024774 | 11/25/2024 | 895.00 | 11/25/2024 | Book |
