International marketing (Record no. 231979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01905nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241125105213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241125b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354793899 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.84 |
| Item number | BAAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Daniel W Baack |
| 9 (RLIN) | 186319 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publications |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,546p. |
| Other physical details | PB |
| Dimensions | 23x16cm. |
| 365 ## - TRADE PRICE | |
| Source of price type code | General |
| Price type code | 5167 |
| Price amount | ₹796.00 |
| Currency code | ₹ |
| Unit of pricing | ₹995.00 |
| Price note | 20% |
| Price effective from | 21/11/2024 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | International Marketing discusses the core concepts of marketing in-depth in a global context. In this new edition the authors discuss marketing in a globalised world using an integrated approach, incorporating theory and real-world case studies. The book explores five key factors that impact marketing—culture, language, political/legal systems, economic systems, and technological differences alongside the core concepts of markets, products, pricing, distribution (place), and promotion. The book also tackles contemporary issues in the world of marketing. It takes examples from both multinational companies and smaller businesses to cover sustainability and bottom-of-pyramid issues. It will be an invaluable asset for students as well as professionals who want to understand the world of international marketing. Key Features: Brand new chapter on Culture and Cross-Cultural Marketing, including political unrest and the recent return to nationalism and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography More global focus through new examples and case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Management |
| Topical term or geographic name entry element | International Marketing |
| 9 (RLIN) | 186320 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czarnecka, Barbara; Baack, Donald |
| 9 (RLIN) | 186321 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | M Com | St Aloysius PG Library | St Aloysius PG Library | 11/23/2024 | Biblios Book Point | 796.00 | 658.84 BAAI | PG024767 | 11/25/2024 | 995.00 | 11/25/2024 | Book |
