Tata: Evolution Of A Corporate Brand (Record no. 231950)

MARC details
000 -LEADER
fixed length control field 02310nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250506110852.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670084067
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.2
Item number WITT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morgen Witzel
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 209421
245 ## - TITLE STATEMENT
Title Tata: Evolution Of A Corporate Brand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Penguin Business
Name of publisher, distributor, etc. Haryana
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent xvii,222 p.
Other physical details HB
Dimensions 24x16 cm.
365 ## - TRADE PRICE
Price type code 5115
Price amount ₹639.00
Currency code
Unit of pricing ₹799.00
Price note 20%
Price effective from 15-11-2024
520 ## - SUMMARY, ETC.
Summary, etc. A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world’s first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India’: on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata’s reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you’re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tata Group--Public relations
9 (RLIN) 185976
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image--India
9 (RLIN) 185977
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)--India
9 (RLIN) 185978
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business--India.
9 (RLIN) 185979
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name WITZEL (Morgen)
9 (RLIN) 185915
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name CHARAN (Ram)
9 (RLIN) 185980
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library 11/20/2024 Biblios Book Point Surathkal Mangalore 575014 639.00   659.2 WITT 077399 11/20/2024 799.00 11/20/2024 Book