Study on the impact of social media advertising on consumer purchase intention of puma products and consumer behaviour / (Record no. 231622)

MARC details
000 -LEADER
fixed length control field 00739nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240902140147.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240828b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name N, Aswathi.
Relator term 2216033
9 (RLIN) 178080
245 ## - TITLE STATEMENT
Title Study on the impact of social media advertising on consumer purchase intention of puma products and consumer behaviour /
Statement of responsibility, etc. By Aswathi N ; Guided by Rowena Wright.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mangalore ;
Date of publication, distribution, etc. 2024.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industry profile company profile and introduction to study
9 (RLIN) 178081
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Review of literature
9 (RLIN) 178082
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data analysis and interpretation
9 (RLIN) 178083
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wright, Rowena.
Relator term Guide
9 (RLIN) 178084
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Puma Bhawar Lifestyle
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Project Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not for loan Project Report MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Dissertations 08/28/2024   PRB02248 08/28/2024 2216033 08/28/2024 Project Report