Study on the impact of social media advertising on consumer purchase intention of FMCG products / (Record no. 231294)

MARC details
000 -LEADER
fixed length control field 00610nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240624131835.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240624b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chandran, Vipin.
Relator term 2116201
9 (RLIN) 171467
245 ## - TITLE STATEMENT
Title Study on the impact of social media advertising on consumer purchase intention of FMCG products /
Statement of responsibility, etc. By Vipin Chandran ; Guided by Vasantha G.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mangaluru
Date of publication, distribution, etc. 2023
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Statistical tools and techniques for analysis
9 (RLIN) 171468
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name G,Vasantha.
Relator term Guide
9 (RLIN) 171469
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Klient Ship
Link text www.klientship.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Project Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Copy number Uniform Resource Identifier Price effective from Koha item type
    Dewey Decimal Classification     Project Report MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Dissertations 06/24/2024   PRB02205 06/24/2024 2116201 www.klientship.com 06/24/2024 Project Report