Digital marketing : (Record no. 230689)

MARC details
000 -LEADER
fixed length control field 00617nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240406120323.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240406b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353501532
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 1
Classification number 658.84
Item number SWAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Swaminathan, T N.
9 (RLIN) 159287
245 ## - TITLE STATEMENT
Title Digital marketing :
Remainder of title from fundamentals to future /
Statement of responsibility, etc. By Swaminathan T N and Karthik Kumar.
300 ## - PHYSICAL DESCRIPTION
Extent xix,270 p.;
Other physical details PB
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital strategy development and planning
9 (RLIN) 159288
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media marketing
9 (RLIN) 159289
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital engagement
9 (RLIN) 159290
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.84 SWAT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/09/2024 Biblios Book Point 350.00 Bill no:8339; Bill dt:2024-03-24   658.84 SWAT MBA14709 07/21/2025 280.00 04/06/2024 Book