Advertising and Media Management (Record no. 229721)

MARC details
000 -LEADER
fixed length control field 00808nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240205150721.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240203b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355405968
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number AHUA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Prerna Ahuja and others
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 149661
245 ## - TITLE STATEMENT
Title Advertising and Media Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Ludhiana
Name of publisher, distributor, etc. Kalyani Publishers
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 210 p.
Other physical details PB
Dimensions 23x18 cm.
365 ## - TRADE PRICE
Price type code 7519
Price amount ₹156.00
Currency code ₹
Unit of pricing ₹195.00
Price note 20%
Price effective from 01-02-2024
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BBA
9 (RLIN) 149577
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 6th SEM
9 (RLIN) 149578
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element VI SEM
9 (RLIN) 149662
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element NEP
9 (RLIN) 149579
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Communication
9 (RLIN) 149580
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Program
9 (RLIN) 149581
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name AHUJA (Prerna)
9 (RLIN) 149582
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ARORA (Sarita)
9 (RLIN) 149583
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library 02/02/2024 Biblios Book Point Surathkal Mangalore 575014 156.00   659.1 AHUA 077081 02/03/2024 195.00 02/03/2024 Book