Crisis Marketing; (Record no. 227718)

MARC details
000 -LEADER
fixed length control field 02291nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230630163814.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230630b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8185938016
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Item number MARC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Joe Marconi
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 125189
245 ## - TITLE STATEMENT
Title Crisis Marketing;
Remainder of title When Bad Things Happen to Good Companies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Affiliated East West Press Pvt Ltd
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent ix,216p.
Other physical details PB
Dimensions 21x14cm.
365 ## - TRADE PRICE
Source of price type code Management
Price amount 150.00
Currency code ₹
Unit of pricing 150.00
520 ## - SUMMARY, ETC.
Summary, etc. "In an era of special interests and ambush journalism, any company can suddenly find itself on the defensive. Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book." -- Christopher Forbes Vice Chairman Forbes Magazine "Today's complex business environment has made crisis management a key boardroom priority. Joe Marconi is the first to focus on how crises impact marketing--how to market your products if it 'hits the fan. His valuable crash course in crisis marketing spells out what to do before, during, and after a crisis to protect your good name in the marketplace." -- Thomas L. Harris Former Chairman Golin/Harris Communications "In a world filled with oil spills, airline crashes, lawsuits, and all other kinds of disasters, it should be heartening to business to know a book like Crisis Marketing is out there to help them cope with these problems. This book should be on an eye-level shelf in the library of any company that deals with the public." -- Joe Cappo Senior Vice President Crain Communications Inc. "Marconi has produced a 'must-read' for any business manager who is at all uncertain about the future. This is the book that all managers should read before the crisis. The author understands what makes business tick and how perceptions can alter franchises and careers. His no-nonsense prescriptions, supported by outstanding case histories like Pepsi, are the stuff of quality advice." -- Robert L. Dilenschneider President The Dilenschneider Group Inc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship Marketing
9 (RLIN) 125180
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Crisis Marketing
9 (RLIN) 125181
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic Approach Marketing
9 (RLIN) 125182
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name MARCONI (Joe)
9 (RLIN) 125183
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library 06/23/2023   658.8 MARC D05946 06/30/2023 06/30/2023 Donated Books