Digital Marketing / (Record no. 227048)

MARC details
000 -LEADER
fixed length control field 00658nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240411112009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230317b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355320407
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 3
Classification number 658.84
Item number GUPS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Seema.
9 (RLIN) 76121
245 ## - TITLE STATEMENT
Title Digital Marketing /
Statement of responsibility, etc. By Seema Gupta.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. Mc Graw Hill Education ,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,546p.;
Other physical details PB
Dimensions 25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Display Advertising
9 (RLIN) 159588
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Facebook marketing
9 (RLIN) 159589
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mobile marketing
9 (RLIN) 159590
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Search engine optimization
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 3rd
Call number prefix 658.84 GUPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Date due
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2023 Biblios Book Point 895.00 Bill no:8270; Bill dt:2023-03-08 2 658.84 GUPS MBA14587 07/21/2025 04/01/2024 716.00 03/13/2023 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2023 Biblios Book Point 895.00 Bill no:8270; Bill dt:2023-03-08 1 658.84 GUPS MBA14588 07/21/2025 03/28/2023 716.00 03/13/2023 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/09/2024 Biblios Book Point 970.00 Bill no: 8339;Bill dt:2024/03/04   658.84 GUPS MBA14708 07/21/2025   776.00 04/02/2024 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/14/2024 Biblios Book Point 970.00 Bill no:8442; Bill dt:2024-03-06   658.84 GUPS MBA14752 07/21/2025   776.00 04/11/2024 Book  
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/14/2024 Biblios Book Point 970.00 Bill no:8442; Bill dt:2024-03-06 2 658.84 GUPS MBA14753 06/24/2025 06/24/2025 776.00 04/11/2024 Book 07/24/2025