Marketing management (Record no. 226612)

MARC details
000 -LEADER
fixed length control field 00758nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230208143941.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230208b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Item number VARM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name M M Varma
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 71354
100 ## - MAIN ENTRY--PERSONAL NAME
Dates associated with a name R K Agarwal
9 (RLIN) 71342
245 ## - TITLE STATEMENT
Title Marketing management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. King Books
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent viii,447p.
Dimensions 21x14cm.
Other physical details PB
365 ## - TRADE PRICE
Source of price type code Management
Price amount 85.00
Currency code ₹
Unit of pricing 85.00
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Process
9 (RLIN) 71343
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Environment
9 (RLIN) 71344
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Planning
9 (RLIN) 71345
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales Promotion
9 (RLIN) 71346
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Protection In India
9 (RLIN) 71347
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name VARMA (M M)
9 (RLIN) 71348
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name AGARWAL (R K)
9 (RLIN) 71349
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library 05/09/2013   658.8 VARM D05038 02/08/2023 02/08/2023 Donated Books