| 000 -LEADER |
|---|
| fixed length control field |
01263nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230324125916.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230106b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789386062161 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
302.30285 |
| Item number |
DAYM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Manoj Dayal |
| 9 (RLIN) |
68760 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media Metrics |
| Remainder of title |
An introduction to qualitative research in mass communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Sage |
| Date of publication, distribution, etc. |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii,458p. |
| Other physical details |
PB |
| Dimensions |
24x18.5cm. |
| 365 ## - TRADE PRICE |
|---|
| Source of price type code |
General |
| Price type code |
IN-8062 |
| Currency code |
₹ |
| Unit of pricing |
₹425.00 |
| Price note |
0% |
| Price effective from |
26-12-2022 |
| Price amount |
₹425.00 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Online Social Media |
| Topical term or geographic name entry element |
Mass Communication |
| 9 (RLIN) |
68761 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
