Marketing analytics / (Record no. 226204)

MARC details
000 -LEADER
fixed length control field 00614nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230410104947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230104b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789354242625
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Seema.
9 (RLIN) 68327
245 ## - TITLE STATEMENT
Title Marketing analytics /
Statement of responsibility, etc. By Deema Gupta and Jathar, Avadhoot.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Wiley India Pvt Ltd ,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,374 p.;
Other physical details PB
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Segmentation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Positioning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing mix
9 (RLIN) 85255
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jathar, Avadhoot.
9 (RLIN) 68328
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.802 GUPS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/17/2022 Biblios Book Point 879.00 Bill no:6689; Bill dt:2022-12-21 1 658.802 GUPS MBA14492 08/22/2025 07/23/2025 07/23/2025 703.00 01/04/2023 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/17/2022 Biblios Book Point 879.00 Bill no:6689; Bill dt:2022-12-21 1 658.802 GUPS MBA14493   07/21/2025 01/25/2023 703.00 01/04/2023 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/17/2022 Biblios Book Point 879.00 Bill no:6689; Bill dt:2022-12-21   658.802 GUPS MBA14494   07/21/2025   703.00 01/04/2023 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/17/2022 Biblios Book Point 879.00 Bill no:6689; Bill dt:2022-12-21   658.802 GUPS MBA14495   07/21/2025   703.00 01/04/2023 Book
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/17/2022 Biblios Book Point 879.00 Bill no:6689; Bill dt:2022-12-21   658.802 GUPS MBA14496   07/21/2025   703.00 01/04/2023 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 04/17/2023 Biblios Book Point 879.00 Bill no:37; Bill dt:2023-04-17   658.802 GUPS MBA14603   07/21/2025   703.20 04/08/2023 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 04/17/2023 Biblios Book Point 879.00 Bill no:37; Bill dt:2023-04-17 1 658.802 GUPS MBA14604 08/10/2024 07/11/2024 07/11/2024 703.20 04/08/2023 Book