Made to stick (Record no. 226159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01875nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230324115950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230102b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780099505693 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 302.13 |
| Item number | HEAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chip Heath |
| 9 (RLIN) | 68116 |
| 245 ## - TITLE STATEMENT | |
| Title | Made to stick |
| Remainder of title | :Why some ideas take hold and others come unstuck |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Random House Books |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 323p. |
| Other physical details | PB |
| Dimensions | 18.9x13cm. |
| 365 ## - TRADE PRICE | |
| Source of price type code | General |
| Price type code | VBI-1672 |
| Price amount | ₹524.000 |
| Currency code | ₹ |
| Unit of pricing | ₹699.00 |
| Price note | 25% |
| Price effective from | 19-12-2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Social Sciences |
| Topical term or geographic name entry element | Social Interaction |
| 9 (RLIN) | 68117 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heath, Dan |
| 9 (RLIN) | 68118 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | M Com | St Aloysius PG Library | St Aloysius PG Library | 12/23/2022 | Vidyarthi Books | 524.00 | 302.13 HEAM | PG024104 | 01/02/2023 | 699.00 | 01/02/2023 | Book |
