Marketing management / (Record no. 224915)

000 -LEADER
fixed length control field 00808nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230405145435.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221027b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978 93 560 6266 5
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 16
Classification number 658.8
Item number KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 60266
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. By Philip Kotler...[et.al.].
250 ## - EDITION STATEMENT
Edition statement 16th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson ,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,596 p.;
Dimensions 26 cm.
Other physical details PB:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding the market
9 (RLIN) 83537
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Developing a viable market strategy
9 (RLIN) 83538
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communicating value
9 (RLIN) 83539
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
9 (RLIN) 83575
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernev, Alexander
9 (RLIN) 83576
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth,Jagdish N.
9 (RLIN) 83577
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shainesh,G.
9 (RLIN) 83578
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Edition 16
Call number prefix 658.8 KOTP
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Date due Source of acquisition
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/25/2022 1050.00 Bill no:4971; Bill dt:2022-10-18 1 658.8 KOTP MBA14488 12/19/2023 12/12/2023 840.00 10/27/2022 Book    
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/25/2022 1050.00 Bill no:4971; Bill dt:2022-10-18 2 658.8 KOTP MBA14489 10/31/2023 10/31/2023 840.00 10/27/2022 Book 12/01/2023  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/25/2022 1050.00 Bill no:4971; Bill dt:2022-10-18 4 658.8 KOTP MBA14490 01/17/2024 01/03/2024 840.00 10/27/2022 Book    
        Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/27/2022 1050.00 Bill no:4971; Bill dt:2022-10-18   658.8 KOTP MBA14491 10/27/2022   840.00 10/27/2022 Book    
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/07/2023 1100.00 Bill no:8041; Bill dt:2023-02-24 3 658.8 KOTP MBA14527 03/20/2024 03/09/2024 880.00 02/28/2023 Book   Biblios Book Point
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/07/2023 1100.00 Bill no:8041; Bill dt:2023-02-24 6 658.8 KOTP MBA14528 03/25/2024 03/25/2024 880.00 02/28/2023 Book 04/08/2024 Biblios Book Point

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