Marketing management / (Record no. 224915)
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000 -LEADER | |
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fixed length control field | 00808nam a22002537a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230405145435.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 221027b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978 93 560 6266 5 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | AIMIT LIBRARY |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 16 |
Classification number | 658.8 |
Item number | KOTP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
9 (RLIN) | 60266 |
245 ## - TITLE STATEMENT | |
Title | Marketing management / |
Statement of responsibility, etc. | By Philip Kotler...[et.al.]. |
250 ## - EDITION STATEMENT | |
Edition statement | 16th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Pearson , |
Date of publication, distribution, etc. | 2022. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxiii,596 p.; |
Dimensions | 26 cm. |
Other physical details | PB: |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Understanding the market |
9 (RLIN) | 83537 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Developing a viable market strategy |
9 (RLIN) | 83538 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communicating value |
9 (RLIN) | 83539 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane |
9 (RLIN) | 83575 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Chernev, Alexander |
9 (RLIN) | 83576 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sheth,Jagdish N. |
9 (RLIN) | 83577 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Shainesh,G. |
9 (RLIN) | 83578 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Edition | 16 |
Call number prefix | 658.8 KOTP |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Date due | Source of acquisition |
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MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/25/2022 | 1050.00 | Bill no:4971; Bill dt:2022-10-18 | 1 | 658.8 KOTP | MBA14488 | 12/19/2023 | 12/12/2023 | 840.00 | 10/27/2022 | Book | |||||||
MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/25/2022 | 1050.00 | Bill no:4971; Bill dt:2022-10-18 | 2 | 658.8 KOTP | MBA14489 | 10/31/2023 | 10/31/2023 | 840.00 | 10/27/2022 | Book | 12/01/2023 | ||||||
MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/25/2022 | 1050.00 | Bill no:4971; Bill dt:2022-10-18 | 4 | 658.8 KOTP | MBA14490 | 01/17/2024 | 01/03/2024 | 840.00 | 10/27/2022 | Book | |||||||
Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 10/27/2022 | 1050.00 | Bill no:4971; Bill dt:2022-10-18 | 658.8 KOTP | MBA14491 | 10/27/2022 | 840.00 | 10/27/2022 | Book | ||||||||
MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/07/2023 | 1100.00 | Bill no:8041; Bill dt:2023-02-24 | 3 | 658.8 KOTP | MBA14527 | 03/20/2024 | 03/09/2024 | 880.00 | 02/28/2023 | Book | Biblios Book Point | ||||||
MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/07/2023 | 1100.00 | Bill no:8041; Bill dt:2023-02-24 | 6 | 658.8 KOTP | MBA14528 | 03/25/2024 | 03/25/2024 | 880.00 | 02/28/2023 | Book | 04/08/2024 | Biblios Book Point |