Advertising Management (Record no. 224742)

000 -LEADER
fixed length control field 00804nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221007102204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221007b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789327247787
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number PRAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Prakash S
9 (RLIN) 59029
245 ## - TITLE STATEMENT
Title Advertising Management
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kalyani Publishers
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xvii,607p.
Other physical details PB
Dimensions 27.8X21.6cm.
365 ## - TRADE PRICE
Source of price type code General
Price type code 4532
Price amount ₹340.00
Currency code
Unit of pricing ₹425.00
Price note 20%
Price effective from 28-09-2022
520 ## - SUMMARY, ETC.
Summary, etc. Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management
Topical term or geographic name entry element Advertising
9 (RLIN) 59030
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sontakki C N
9 (RLIN) 59031
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          M Com St Aloysius College PG Library St Aloysius College PG Library 10/06/2022 Biblios Book Point 340.00   659.1 PRAA PG024032 10/07/2022 425.00 10/07/2022 Book

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