Real Thing:Cokes Bumpy Ride through India (Record no. 223694)

MARC details
000 -LEADER
fixed length control field 02339nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220712091526.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220712b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788190358057
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 338.76636
Item number BANR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nantoo Banerjee
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 48135
245 ## - TITLE STATEMENT
Title Real Thing:Cokes Bumpy Ride through India
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kolkata
Name of publisher, distributor, etc. Frontpage
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xvi,250 p.
Other physical details PB
Dimensions 20x12.5 cm.
520 ## - SUMMARY, ETC.
Summary, etc. The Real Thing: Coke’s Bumpy Ride through India, is a non-fiction real life story of the Atlanta-based The Coca Cola Company’s long troubled business journey, partly its own making and partly because of its wrong assessment of India’s regulatory system and administrative framework. The content combines a painstaking research by the author into various aspects of the company’s operations over a period of time and his insider’s knowledge with a reporter’s detachment.<br/>Entering India in 1991 after a 14-year exile, Coke’s subsequent policies and practices have been mired in controversy. The pesticides in colas, the closure of the company’s Kerala plant following its exposé as a groundwater guzzler, and the company’s constant fight with environmentalists, social activists and the government provided the impetus for writing this book.<br/>Having tracked Coke for over two decades, Nantoo Banerjee’s book provides, possibly for the first time in India, a well-researched look into the operation of a major multinational – its managerial practices, especially some of the critical moves and decisions taken by its senior executives in Atlanta, Tokyo, Hong Kong and New Delhi, internal intrigue, customer care policies, external pressures and ruthless ambition.<br/>The book is brilliantly bold and lives up to the author's reputation as one of the country's best-known investigative business journalists, and a ‘must read’ for plumbing the depths of contemporary corporate ethics. Besides, the book provides a unique case study which would be a valuable companion to the management professionals, students, regulatory authorities and opinion leaders.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Soft drink industry
9 (RLIN) 48136
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Coca-Cola Company
9 (RLIN) 48137
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element United States
9 (RLIN) 48138
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element India
9 (RLIN) 48139
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BANERJEE (Nantoo)
9 (RLIN) 48140
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type George Fernandes Collections
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Others St Aloysius Library St Aloysius Library 03/23/2013   338.76636 BANR GF01732 07/12/2022 07/12/2022 George Fernandes Collections