Repositioning Asia: From Bubble to Sustainable Economy (Record no. 222109)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02590nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220331102912.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220331b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471846651 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 338.95 |
| Item number | KOTR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler and others |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 26820 |
| 245 ## - TITLE STATEMENT | |
| Title | Repositioning Asia: From Bubble to Sustainable Economy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore |
| Name of publisher, distributor, etc. | John Wiley and Sons |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,226 p. |
| Other physical details | HB |
| Dimensions | 23.5x16 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Repositioning Asia From Bubble to Sustainable Economy "Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing. The authors have combined their expertise and insight to write a book that cuts through the confusion and misinformation about Asia to provide an invaluable guide to local and global companies who want to succeed in this key world region. If you can read only two books about Asia, read this book twice." Professor Warren J. Keegan Director, Institute for Global Business Strategy Pace University "I highly recommend Repositioning Asia. It is an engaging, lucid and important contribution to the understanding of the transformation of Asia′s economies and enterprises. The authors′ prescriptions will gain even greater significance in the emerging global cyber–era." Howard V. Perlmutter Emeritus Professor of Social Architecture and Management The Wharton School, University of Pennsylvania "Repositioning Asia is a welcome contribution. Drawing on a wealth of research, it effectively combines strategic marketing expertise with local market knowledge.. For Asian companies and MNCs alike, it highlights winning formulas to underpin sustainability in the future." Dr. Laurie Wood Chairman, The Chartered Institute of Marketing "New Asia will be very different from the New America. Here lies the real value of this book: it offers a real world view of the local dynamics at work to build the New Asia. The insights offered by the authors should allow you to become a partner in the recovery of Asia." Jesper Koll Chief Economist, Merrill Lynch (Japan) "A deep analysis of Asia′s diversified markets from a unique perspetive. This book is a blueprint for Asia 2000 and beyond." Dr. Michio Torii Honorary Advisor, Asia–Pacific Marketing Federation Founder, Suntory Group of Japan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial management -- Asia |
| 9 (RLIN) | 26821 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Asia -- Economic conditions -- 1945 |
| 9 (RLIN) | 26822 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Asia -- Economic policy -- Decision making |
| 9 (RLIN) | 26823 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KOTLER (Philip) |
| 9 (RLIN) | 26824 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KARTAJAYA (Hermawan) |
| 9 (RLIN) | 26825 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | George Fernandes Collections |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Economics | St Aloysius Library | St Aloysius Library | 03/24/2013 | 338.95 KOTR | GF03179 | 03/31/2022 | 03/31/2022 | George Fernandes Collections |
