Media Metrics (Record no. 221794)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01823nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220420111100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220309b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386062161 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 302.30285 |
| Item number | DAYM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Manoj Dayal |
| 9 (RLIN) | 23227 |
| 245 ## - TITLE STATEMENT | |
| Title | Media Metrics |
| Remainder of title | an introduction to quantitative research in mass communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,457p. |
| Other physical details | PB |
| Dimensions | 24x18cm. |
| 365 ## - TRADE PRICE | |
| Source of price type code | General |
| Price type code | VBI-1347 |
| Price amount | ₹431.25 |
| Currency code | ₹ |
| Unit of pricing | ₹575.00 |
| Price note | 25% |
| Price effective from | 21/02/2022 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The book is a comprehensive introduction to the application of statistical tools and techniques in media research.“Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media and so on. It guides the readers to understanding the challenges of media measurement, its antification, datafication and assessment and helps in developing skills of media audience analysis.Key Features . Pioneering introductory text on media metrics, a method of measuring media variables. Clear and easy-to-understand explanation of descriptive and inferential media variables and their use. Complete coverage with relevant examples from media studies. Review exercises and extensive list of references. Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies and journalism. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Social interaction |
| Topical term or geographic name entry element | Mass Communication |
| 9 (RLIN) | 23228 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MAJMC | St Aloysius PG Library | St Aloysius PG Library | 03/07/2022 | Vidyarthi books | 431.25 | 302.30285 DAYM | PG023726 | 08/24/2022 | 575.00 | 02/21/2022 | Book |
