Media Metrics (Record no. 221794)

MARC details
000 -LEADER
fixed length control field 01823nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220420111100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220309b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386062161
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 302.30285
Item number DAYM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Manoj Dayal
9 (RLIN) 23227
245 ## - TITLE STATEMENT
Title Media Metrics
Remainder of title an introduction to quantitative research in mass communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xxiii,457p.
Other physical details PB
Dimensions 24x18cm.
365 ## - TRADE PRICE
Source of price type code General
Price type code VBI-1347
Price amount ₹431.25
Currency code
Unit of pricing ₹575.00
Price note 25%
Price effective from 21/02/2022
520 ## - SUMMARY, ETC.
Summary, etc. The book is a comprehensive introduction to the application of statistical tools and techniques in media research.“Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media and so on. It guides the readers to understanding the challenges of media measurement, its antification, datafication and assessment and helps in developing skills of media audience analysis.Key Features . Pioneering introductory text on media metrics, a method of measuring media variables. Clear and easy-to-understand explanation of descriptive and inferential media variables and their use. Complete coverage with relevant examples from media studies. Review exercises and extensive list of references. Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies and journalism.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Social interaction
Topical term or geographic name entry element Mass Communication
9 (RLIN) 23228
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MAJMC St Aloysius PG Library St Aloysius PG Library 03/07/2022 Vidyarthi books 431.25   302.30285 DAYM PG023726 08/24/2022 575.00 02/21/2022 Book