Marketing communications management (Record no. 221709)

MARC details
000 -LEADER
fixed length control field 02447nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220323112728.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220304b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857027870
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Item number COPM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paul Copley
9 (RLIN) 22743
245 ## - TITLE STATEMENT
Title Marketing communications management
Remainder of title Analysis planning implementation
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Sage
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xv,464p.
Other physical details PB
Dimensions 26.5x20cm.
365 ## - TRADE PRICE
Source of price type code General
Price type code VBI-1351/21-02-2022
Price amount ₹4041.68
Currency code ₹
Unit of pricing ₹5388.90
Price note 25%
Price effective from 2-02-2022
520 ## - SUMMARY, ETC.
Summary, etc. An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National niversity of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff<br/>This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns.Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MCom Finance & Analytics St Aloysius PG Library St Aloysius PG Library 03/03/2022 Vidyarthi Books 4041.68   658.8 COPM Pg023673 08/24/2022 5388.90 03/04/2022 Book