Marketing management (Record no. 221566)
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000 -LEADER | |
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fixed length control field | 01309nam a22002297a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220218100936.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220218b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071107228 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | AL |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 658.8 |
Item number | PETM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Paul Peter J |
9 (RLIN) | 20723 |
245 ## - TITLE STATEMENT | |
Title | Marketing management |
Remainder of title | Knowledge and skills |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York |
Name of publisher, distributor, etc. | McGraw Hill |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii,813p. |
Other physical details | HB |
Dimensions | 26x20.5cm. |
365 ## - TRADE PRICE | |
Source of price type code | General |
Price type code | ABDI/0547/22 |
Price amount | ₹2621.25 |
Currency code | ₹ |
Unit of pricing | ₹3495.00 |
Price note | 25% |
Price effective from | 07-02-2022 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.<br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Source of heading or term | Management |
Topical term or geographic name entry element | Marketing Management |
9 (RLIN) | 20724 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Donnelly, James H |
9 (RLIN) | 20725 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book |
No items available.