Marketing Management (Record no. 221550)

MARC details
000 -LEADER
fixed length control field 01305nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220219105312.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220217b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071107228
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8
Item number PETM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paul Peter J
9 (RLIN) 20626
245 ## - TITLE STATEMENT
Title Marketing Management
Remainder of title Knowledge and skills
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xvii,813p.
Other physical details HB
Dimensions 26x21cm.
365 ## - TRADE PRICE
Source of price type code General
Price type code ABDI/0547/22
Price amount ₹2621.25
Currency code ₹
Unit of pricing ₹3495.00
Price note 25%
Price effective from 07/02/2022
520 ## - SUMMARY, ETC.
Summary, etc. Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Management
Topical term or geographic name entry element Marketing management
9 (RLIN) 20735
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly James H
9 (RLIN) 20627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     M Com St Aloysius PG Library St Aloysius PG Library 02/16/2022 Academic Book Distributors 2621.25   658.8 PETM PG023616 08/24/2022 3495.00 07/02/2022 Book