Impact of newspaper advertisements on consumer buying behavior in Mangalore city: a study with reference to magnum intergrafiks pvt ltd. (Record no. 218044)

MARC details
000 -LEADER
fixed length control field 00581nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230619102947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211028s2008 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MENA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Menezes, Alan Johnson;Achar, Sumitha.
Miscellaneous information 60471302
9 (RLIN) 5857
245 ## - TITLE STATEMENT
Title Impact of newspaper advertisements on consumer buying behavior in Mangalore city: a study with reference to magnum intergrafiks pvt ltd.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Achar, Sumitha
Date of publication, distribution, etc. 2008
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing
9 (RLIN) 5858
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 5859
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Project Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not for loan Project Report MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/28/2021 MBA   658.8 MENA PRB00119 10/28/2021 060471302 10/28/2021 Project Report