Marketing management: a South Asian perspective (Record no. 215935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230926151817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210719s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-1683-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOTM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER (Philip);KELLER (Kevin Lane);KOSHY (Abraham);JHA (Mithileshwar) |
| 9 (RLIN) | 135215 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: a South Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson Prentice Hall |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii,647+67 |
| Other physical details | PB |
| 365 ## - TRADE PRICE | |
| Price amount | 599 |
| Currency code | Rs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 9 (RLIN) | 135216 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 9 (RLIN) | 135216 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 13 ; a ; Asian ; Ed ; management: ; Marketing ; perspective ; south |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| St Aloysius Library | St Aloysius Library | 03/16/2020 | General Annual | 599.00 | 658.8 KOTM | D04570 | 07/19/2021 | 07/19/2021 | Donated Books |
