Essential guide to database marketing (Record no. 214350)

MARC details
000 -LEADER
fixed length control field 00551nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210719s1992 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-707157-3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 DAVE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DAVIES (John M)
245 ## - TITLE STATEMENT
Title Essential guide to database marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. McGraw Hill Book Company
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent x,239
Other physical details HB
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title John Fraser Robinson direct marketing series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a database ; Essential ; guide ; marketing ; to
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     St Aloysius Library St Aloysius Library Secondary stack section 04/11/2007 General Annual   658.8 DAVE D02960 07/19/2021 07/19/2021 Donated Books