Foundations of advertising: theory and practice. (Record no. 214327)

MARC details
000 -LEADER
fixed length control field 00431nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210719s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178664860
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CHUF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHUNAWALLA (S A) and SETHIA (K C)
245 ## - TITLE STATEMENT
Title Foundations of advertising: theory and practice.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Himalaya Publishing House
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 930
Other physical details PB
365 ## - TRADE PRICE
Price amount 325
Currency code Rs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Journalism St Aloysius Library St Aloysius Library Secondary stack section 02/19/2007 325.00   659.1 CHUF D02937 07/19/2021 07/19/2021 Donated Books