New age branding: concepts and cases. Vol.2. (Record no. 214000)

MARC details
000 -LEADER
fixed length control field 00448nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210719s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 817881188x
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 SURN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SURESH (K) Ed
245 ## - TITLE STATEMENT
Title New age branding: concepts and cases. Vol.2.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hyderabad
Name of publisher, distributor, etc. ICFAI University
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xii,190
Other physical details PB
365 ## - TRADE PRICE
Price amount 300
Currency code Rs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Brand Branding
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library 01/23/2006 300.00   658.827 SURN D02609 07/19/2021 07/19/2021 Donated Books