Marketing management: strategies and programs. (Record no. 212409)

MARC details
000 -LEADER
fixed length control field 00477nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210719s1982 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070489203
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GUIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GUILTINAN (Joseph P) and PAUL (Gordon W)
245 ## - TITLE STATEMENT
Title Marketing management: strategies and programs.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London.
Name of publisher, distributor, etc. McGraw Hill Book Co.
Date of publication, distribution, etc. 1982
300 ## - PHYSICAL DESCRIPTION
Extent xvi,412
Other physical details HB
365 ## - TRADE PRICE
Currency code Rs
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Marketing Management
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     St Aloysius Library St Aloysius Library Secondary stack section 10/27/1995   658.8 GUIM D00505 07/19/2021 07/19/2021 Donated Books