Managing marketing: an applied approach. (Record no. 211533)

MARC details
000 -LEADER
fixed length control field 00450nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2014 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126548514
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 CAPN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Capon, Noel;Singh, Siddharth Shekhar.
245 ## - TITLE STATEMENT
Title Managing marketing: an applied approach.
Remainder of title Applied approach.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Wiley India Pvt Ltd
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxviii,677,E38,G30/
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/19/2020 949.00 1 658.8 CAPN MBA14102 07/21/2025 09/01/2021 711.75 07/16/2021 Book