Marketing management: a decision making approach. (Record no. 211412)

MARC details
000 -LEADER
fixed length control field 00444nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132104711
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 VENP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal, Pingali.
245 ## - TITLE STATEMENT
Title Marketing management: a decision making approach.
Remainder of title Decision making approach.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xvii,245
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/09/2019 595.00   658.8 VENP MBA13981 07/21/2025 476.00 07/16/2021 Book