Definitive book of branding. (Record no. 211379)

MARC details
000 -LEADER
fixed length control field 00419nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2014 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132117735
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KOMK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kompella, Kartikeya.
245 ## - TITLE STATEMENT
Title Definitive book of branding.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. SAGE
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xx,408
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartikeya Kompella.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/09/2019 995.00   658.827 KOMK MBA13948 07/21/2025 796.00 07/16/2021 Book