Principles of marketing. (Record no. 211076)

MARC details
000 -LEADER
fixed length control field 00411nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2018 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352865611
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOTP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip; Armstrong, Gary; Agnihotri, Prafulla Y.
245 ## - TITLE STATEMENT
Title Principles of marketing.
250 ## - EDITION STATEMENT
Edition statement 17
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent xxii,701
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/12/2019 899.00 20 658.8 KOTP MBA13644 07/21/2025 05/16/2025 719.20 07/16/2021 Book