Product placement / (Record no. 209315)

MARC details
000 -LEADER
fixed length control field 00836nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241126142829.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2014 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350238196
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.0726588
Edition number 1
Item number JAIS
245 ## - TITLE STATEMENT
Title Product placement /
Statement of responsibility, etc. Edited by Samta Jain and Lopamundra Ghosh.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Shroff Publishers and Distributors Pvt Ltd ,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent xii,220p. ;
Other physical details PB
Dimensions 23.6 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branded content more than just showing up
9 (RLIN) 186625
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Celebrity product placement : a primer
9 (RLIN) 186626
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product placement of automobiles in movies
9 (RLIN) 186627
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jain, Samta., ed.
9 (RLIN) 186628
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ghosh, Lopamudra., ed.
9 (RLIN) 186629
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st ed.
Call number prefix 001.0726588 JAIS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/25/2015 400.00 Bill no:2443; Bill dt:2015-09-22   001.0726588 JAIS MBA11881 07/19/2025 320.00 07/16/2021 Book