Branding: a reference guide to solving your toughest branding problems and strengthening your market position. (Record no. 208654)

MARC details
000 -LEADER
fixed length control field 00443nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8179926680
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 VANB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VanAuken, Brad.
245 ## - TITLE STATEMENT
Title Branding: a reference guide to solving your toughest branding problems and strengthening your market position.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Jaico Publishing House
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xiv,306
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/08/2014 450.00   658.827 VANB MBA11220 07/21/2025 360.00 07/16/2021 Book