Mobile marketing revolution: how your brand can have a one-to-one conversation with everyone. (Record no. 208546)

MARC details
000 -LEADER
fixed length control field 00546nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2012 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259029196
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 ALPJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alpert, Jed.
245 ## - TITLE STATEMENT
Title Mobile marketing revolution: how your brand can have a one-to-one conversation with everyone.
Remainder of title How your brand can have a one-to-one conversation with everyone.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Education Private Limited
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xv,223
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element General Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/15/2014 345.00   658.802 ALPJ MBA11112 07/21/2025 258.75 07/16/2021 Book