Global marketing / (Record no. 208050)

MARC details
000 -LEADER
fixed length control field 00709nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220316112210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2011 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131719510
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 4
Item number KEEW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
9 (RLIN) 23858
245 ## - TITLE STATEMENT
Title Global marketing /
Statement of responsibility, etc. By Warren J. Keegan and Mark C. Green.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent Xx, 636p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Global marketing environment
9 (RLIN) 23859
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategy and leadership in the twenty first century
9 (RLIN) 23860
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Green, Mark C.
9 (RLIN) 23861
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 4th
Call number prefix 658.848 KEEW
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/13/2013 650.00   658.848 KEEW MBA10616 07/21/2025 487.50 07/16/2021 Book