Marketing research: an applied orientation. (Record no. 208046)

MARC details
000 -LEADER
fixed length control field 00458nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131723173
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 MALN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K;Dash, Satyabhusan.
245 ## - TITLE STATEMENT
Title Marketing research: an applied orientation.
Remainder of title Applied orientation
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xviii,948/2012
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/13/2013 650.00 2 658.83 MALN MBA10612 07/21/2025 05/15/2023 487.50 07/16/2021 Book