Precision marketing: maximizing revenue through relevance. (Record no. 207786)

MARC details
000 -LEADER
fixed length control field 00463nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2012 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465353
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 ZORS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zoratti, Sandra;Gallagher, Lee.
245 ## - TITLE STATEMENT
Title Precision marketing: maximizing revenue through relevance.
Remainder of title Maximizing revenue through relevance.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xvi,208
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/18/2012 995.00   658.802 ZORS MBA10352 07/21/2025 746.25 07/16/2021 Book